Master in Sports Management

From the Blended Team, this is our little tribute to the  Master in Sports Management  MSM class of 2011-12.
It´s been an honour having you these 13 months of hard work with us and you deserve all the success at this new stage of your careers you might be starting from today.
Don´t forget to keep in touch with IE from now on… as we won´t forget you.

Best wishes from the IE  Blended Team

From February, 20th  IE Business School hosts the first Face-to-face period of the 2012 MSM intake in Madrid .

15 students from 8 nationalities and currently living in 10 different countries have started their challenges.

As you may know, they also have diverse profiles and career backgrounds but they share the same level of passion for sports.

Lets give them our warmest welcome and all the support from IE Community  to face this challenge that will last for 13 hectic months!

It will be fair to say that 2012 started a bit chaotic. Even more if we consider the sluggish labor market Spain is living these days. I ended up the year working for Club de Baloncesto Estudiantes in the Sales & Marketing department and soon after the new year started I was working for the Marketing & Promotions department at Spanish Basketball Federation or mostly known as FEB. My first official day was on the 10^th of January. I must have been a very good boy last year since the “Reyes Magos” brought me this amazing opportunity.

I played professional basketball for 9 years and it was an amazing experience. A year after I finished playing, and although I had a Communications Degree from Wake Forest, I realized that I needed to reinforce my academic background to give some a base to all the knowledge I gained throughout my Basketball career. Last year I joined IE and I enrolled in the Master in Sports Management program.

Needless to say it has been very hard for me to pick up another set of books and start studying again after 10 years of just bouncing a basketball since my college graduation. One year working for Club Estudiantes provided me with some work experience. I don´t doubt that being a part of an IE program, along the work experience and my past as a pro-athlete, helped people at FEB see potential in me.

As I prepare for a meeting now I am very excited to learn how one of the world´s most successful basketball Federations works. It is a big change and the road seems infinite now. I realize that right now I´m “the last monkey” (último mono) but we are now managing many short/mid and long-term projects that get me very excited and out of bed without hitting the snooze button. There is plenty of room to grow.

I am aware that I´m lucky to have this opportunity. I am also aware that others deserve a break and don´t get it, but as long as you get up every morning ready to start some sh*# and you are not scared to talk to people you still have a chance. Just as a very smart man once told me: “Every morning, and as soon as that alarm-clock goes off… put your feet on the floor and be excited for another opportunity to improve”.

Best wishes to all

Rafa Vidaurreta*

*Rafa Vidaurreta is a student of the Master in Sports Management  from the current intake and he will be graduating in a couple of weeks.

CLICK HERE TO ACCESS THE OPEN VIDEOCONFERENCE!

The Virtual Classroom will be open 10 minutes prior to the Videoconference

The Spanish Soccer League: Are Real Madrid and FC Barcelona getting better while the rest get worse?

 By Prof. Eduardo Fernández-Cantelli

Date and Time: Monday 30th,  January - 6 pm (Madrid time)

REGISTER HERE !

The Spanish Soccer League (La Liga) has been able to draw the world’s most talented players and is arguably the most competitive national league globally. Because of the evolution of the sport and the general soccer competitiveness, constantly changing revenue streams and evolving structures and regulations, La Liga and its clubs here have been forced to continually adapt their business models and management practices to maintain their leadership positions. However while two Spanish clubs in particular, Real Madrid CF and FC Barcelona, have been able to maintain their supremacy both on the field and financially, many other Spanish clubs are finding it very difficult to make their franchises financially viable. Solutions need to be explored in order for the Spanish league, also known as the Liga, to survive over the long term.

ABOUT THE SPEAKER:

Prof Fernández-Cantelli believes that his work on sports marketing has broader implications for the corporate world. “I bring insights into sports marketing, sponsorships and promotions,” he says. “But these areas are certainly applicable to other areas of business.”

What really interests Prof Fernández-Cantelli from a marketing standpoint is the fact that, while in the US sport is conceived as entertainment, emotional attachment is what drives sports consumers in Europe. “That’s interesting in the way you segment the sport market and develop a marketing strategy, because it’s not based on income levels but on the commitment to the team,” he says. “This is an underdeveloped area but it is evolving, and in the next few years marketing efforts are going to be increasingly focused on understanding how consumers relate to sports.”

Academic Background
PhD in Sport Management, University of Minnesota, USA
MA in Sport Management, University of Minnesota, USA
BSB in Business Administration, University of Minnesota, USA
Diploma in Management Sciences, Universidad de Oviedo, Spain

Academic Experience
Head of Marketing Department, Instituto de Empresa, 2004 to 2006
Professor of Marketing, Instituto de Empresa, 2003 to present
Assistant Professor, University of Minnesota, USA, September 1994 to 2000
Visiting Professor, Universidad Europea de Madrid, Spain, 2002 to present
Professor of Marketing in Basketball, Fundación Real Madrid, Spain, 2001 to 2002

Corporate Experience
Partner-Consultant, Soporte y Asesoramiento Deportivo S.L. Madrid, Spain, 2002 to present
Marketing Manager, Basketball Section, Real Madrid Football Club, Madrid, Spain, 2001 to 2002

We would like to inform you that a new member has joined the Program Management Team of the Master in Sports Management. Prof. James Santomier has been appointed as the new Academic Director of the program.

James Santomier is currently a Professor in the John F. Welch College of Business at Sacred Heart University, Fairfield, Connecticut, USA. He also is a Visiting Professor at IE Business School, where he is currently teaching the Sport Marketing course,  and at the University of Bayreuth, Germany. He received a B.A. and M.A. in Physical Education from Montclair State University, and a Ph.D. in Physical Education from the University of Utah. 

Areas of study included sport management and the psychosocial aspects of sport. Dr. Santomier has published in the areas of sport business, sport media, sport sponsorship, and the sociology of sport.

He also is a consultant to the sport industry and has worked closely with London-based Sport Business Group and US.-based Sports Business Research (www.sbrnet.com).

 We would like to give him a warm welcome and thank Mr. Patrick Nally for his dedication, outstanding performance and commitment with the Master in Sports Management and wish him a great success in his new ventures.

The Homeless World Cup and how a social enterprise can change the world
 

 
Get an inside look into our Master´s in Sports Management. Participate in one of our industry leaders seminars! A unique opportunity to learn more about this innovative program. 
 
ABOUT THE EVENT
 
Please join us and Mel Young, Social Enterpreneur, President and co-Founder Homeless World Cup during this seminar. The Homeless World Cup is a social enterprise that exists to end homelessness, using football as a tool to give new motivation homeless people around the world. A clear example of how a Social Enterprise can make huge difference changing people’s lives.

Moreover, through this live event you´ll be able to learn about this 13-month long master´s program aimed at providing you with a solid business foundation in sports business and the flexibility to follow the program regardless of your geographic location and work commitments.

ABOUT THE SPEAKER

Mel Young is recognised as one of the world’s leading social entrepreneurs by the Schwab Foundation for Social Entrepreneurship.

Previously he worked as a journalist; co-founded The Big Issue in Scotland in 1993; co-founded Senscot (Social Entrepreneurs Network Scotland); former President and Honorary President of INSP (International Network of Street Papers); also set up City Lynx magazine and New Consumer Magazine; worked on a community newspaper in Wester Hailes in Edinburgh in 1990’s.

He is currently President and CEO of the Homeless World Cup which he co-founded in 2003. Mel Young is also a non-executive director on two boards: Sportscotland and Glasgow Culture and Sport; member of the World Economic Forum Sports Agenda Council. He has been awarded three honorary degrees from Scottish Universities. He is a lifelong supporter of Hibernian FC and is the author of Goal: The story of the Homeless World Cup.

Should you have any questions about this event or about IE in general, please do not hesitate to contact us directly at msmconference@ie.edu
 

For 13 years now, the International Football Arena  Conference in Zurich has attracted important faces and minds in the football industry. Hand-picked decision-makers from clubs, leagues, associations, sponsors, agencies and media congregated for cutting-edge information, high-level networking and meetings. 

Professor of Entrepreneurship and Associate Dean for Blended Programs    Paris de L´Etraz, Phd  hosted in this edition one of the most relevant debates of the program:  

“Football, from craze to madness: an insiders view on European leagues”. 

This forum was  preceded by Joseph Blatter´s speech (FIFA president) and the panel was represente by world-renowned personalities: 

Sandro Rosell, President FC Barcelona

Umberto Gandini, Director of AC Milan and Vice-chairman ECA

Nic Coward, Vice-secretary Premier League

Loïc Ferry, President FC Lorient

Phillipp Hasenbein, Managing director of SPORTFIVE

And in the chair: Darren Tulett, Canal + Paris and David Conn, The Guardian London

In addition, six of our Master in Sports Management   Alumni attended the event and we hope it was a fruitful experience in terms of networking and a further knowledge in the Football industry for their careers.

It´s only a few days left for the greatest Football event of the season in Europe:

The  International Football Association Conference (IFA Zürich 2011)

This year, we are very excited to announce that our Professor in Entrepreneurship and Associate Dean of Blended programs Paris de L´Etraz, Phd  will be participating as a keynote speaker in the main conference of the event: Football from craze to madness – an insider´s view on European leagues.

Powerful managers, including President FIFA Joseph S. Blatter, President of FC Barcelona, Sandro Rosell, AC Milan Director Umberto Gandini, the Premier League´s General Secretary Nic Coward, a French entrepreneur and youngest club President Loïc Féry, FC Lorient and Philipp Hasenbein, Managing Director SPORTFIVE will be among the speakers.

Further topics to draw our attention will be: why we love female football – and invest in it with Tatjana Haenni, Head of Women’s Competitions FIFA; Lara Dickenmann, Swiss Star Player Olympique Lyonnais; Ulrich Wolter, Managing Director DFB Wirtschaftsdienste GmbH and Ancillo Canepa, President FC Zurich.

Here to play – here to stay. Chelsea FC in Asia and beyond with Ron Gourlay, CEO Chelsea FC.

Football business in Russia – why the FIFA World Cup in Russia offers exciting opportunities: keynote lecture by Alexey Sorokin, CEO 2018 FIFA World Cup Russia LOC, fan relationship in the Premier League with Cathy Long, Head of Supporter Services Premier League.

 UEFA EURO 2012: Status report seven months before kick-off with Martin Kallen, Operations Director UEFA; 

A new era for Brazil’s football market? with Marcos Motta, Partner of RBMF Advogados in Rio de Janeiro and former Director of C.R. Flamengo.

Solar Power for football: Suntech and TSG 1899 Hoffenheim explain their partnership presented by Jochen Rotthaus, Managing Director TSG 1899 Hoffenheim and Vedat Gürgeli, Vice President Sales and Marketing Europe Suntech.

Experiencing the magic of arenas and creating more revenue presented by John Barrow, Senior Principal Populous.

WHAT IS THE INTERNATIONAL FOOTBALL ASSOCIATION (IFA)?

For 13 years now the IFA has attracted important faces and minds in the football industry. Hand-picked decision-makers from clubs, leagues, associations, sponsors, agencies and media congregate for cutting-edge information, high-level networking and meetings.
This year we are also launching the IFA NIGHT at The Dolder Grand Ballroom with many more guests arriving from the world of politics, business, entertainment and sports